We’ve been working on a new drink line for the last 8 months, and have created the can designs, posters, a website, t-shirts, and many other marketing pieces.  Now the cans are ready to be made and filled.

Troyan and I are were at the Rexam print testing site for the Unwind beverage cans press check a couple weeks ago.  Rexam prints cans for Coke, Pepsi, Red Bull, and many others.  Seeing the cans we designed hot off the press for the first time felt really good.  :)

On top of that, the folks there were kind enough to give us a tour of the facility and explain the process of creating a drink can from a sheet of aluminum.  A single sheet is shaped into what looks like a tuna can, and then it is beaten into the final can shape.  After that, we got to see how the press plates are made.  It’s amazing how we’re still printing things the same way they were during Ben Franklin’s time.  Troyan and I both always appreciate learning something new, and thoroughly enjoyed the whole experience at Rexam!

All 3 flavors of Unwind will be on store shelves in about 3 weeks or so.  Very exciting!