So after creating augmented reality projects for several clients, we finally decided it would be a good idea to create one of our own. This augmented reality example features 3D animation capabilities. It was done for flash to allow for fast/easy access for the end user.
Let us know what you think!
Here are some of the pieces we’ve created for Unwind. The drink is going to be on shelves in just a couple weeks!
We’ve been working on a new drink line for the last 8 months, and have created the can designs, posters, a website, t-shirts, and many other marketing pieces. Now the cans are ready to be made and filled.
Troyan and I are were at the Rexam print testing site for the Unwind beverage cans press check a couple weeks ago. Rexam prints cans for Coke, Pepsi, Red Bull, and many others. Seeing the cans we designed hot off the press for the first time felt really good. :)
On top of that, the folks there were kind enough to give us a tour of the facility and explain the process of creating a drink can from a sheet of aluminum. A single sheet is shaped into what looks like a tuna can, and then it is beaten into the final can shape. After that, we got to see how the press plates are made. It’s amazing how we’re still printing things the same way they were during Ben Franklin’s time. Troyan and I both always appreciate learning something new, and thoroughly enjoyed the whole experience at Rexam!
All 3 flavors of Unwind will be on store shelves in about 3 weeks or so. Very exciting!
Here is an article from the Commercial Appeal featuring an augmented reality piece The Danse created for CS2′s client, Methodist Healthcare.
The piece took us about 6 weeks to complete from start to finish. We’re very happy it brought everyone involved such great success.
We have just entered a partnership with our good, and very talented, friends at CS2 Interactive here in Memphis, TN. We will be developing all of their augmented reality pieces for their clients! This is going to be a very exciting and fun venture for us all!
You can view and play with the piece yourself here at the CS2 website. Keep in mind you’ll need a webcam to interact with the application.
This is another 3D animation project we recently finished for Smith & Nephew’s TRIGEN SURESHOT distal targeting system. It contains both procedural medical animation and more stylized 3D animation and effects. It was originally used at their National Sales Meeting, but I’m told will serve many more training and marketing.
We are also adding portions of this loop to a larger video project we are producing for Smith & Nephew this month. We pride ourselves in being able to create valuable content that our clients can use and reuse over and over again. :)
Enjoy!
-Madeline
TRIGEN SURESHOT Loop from The Danse on Vimeo.
We’re very excited about the Augmented Reality project we’re finishing up for Smith & Nephew this week. We even have a section in which you can interact with the 3D objects within the AR and move them around.
We’ll be posting the whole thing for everyone to play with soon, but for now here is a screenshot of the operating room we have built.
-Madeline
We just finished producing a pretty cool iPhone application for Smith & Nephew to demonstrate one of their newest and most innovative products. The gameplay portion utilizes the iPhone’s accelerometer, and we created high quality animations to detail how the new technology works. It took us only about 4 weeks to make from start to finish.
This app definitely provides more interest than your standard marketing piece, and doubles as a nice time passer if you’re stuck in a waiting room or at the airport.
TRIGEN SURESHOT iPhone Application from The Danse on Vimeo.
-Madeline
Last year we worked on graphics and animations for an iPhone game called “Thumstruck.” Think more challenging Guitar Hero with your thumbs. It ended up being a pretty fun game and looks super cool if I do say so myself. 
Here’s a link to the article.
-Madeline
